Do you constantly hear you need a consistent visual presence, but aren't really sure EXACTLY what everyone is talking about?
1 - Pick your colours
If your logo is monochrome (no colour), then you can have black and white for your look. If you have a monochrome logo, but want colour, spend time looking at colours until you find the one that feels right for you and your brand.
If your logo is multi-colour - pick 1-2 colours that you resonate with the most strongly.
I personally lead with my purple and use red and yellow as secondary colours.
2 - Choose your fonts
Choose 1-3 fonts that fit your brand. Font choice is a really tricky one. If you create most your designs in Canva, this makes it a bit easier as a lot of the fonts there are good. With script fonts, ensure they are still readable.
If you don't naturally have an eye for fonts, ask for feedback from others.
3 - Choose your photo style
Again, if you don't have an eye for it, ask for feedback, either in a networking group like Network NZ or even ask your fans on your page or in your group.
If white works for you, keep your product backgrounds white and look for white space to take non-product photos, like your behind the scenes photos.
Edit the same way each time. If you use filters, use the same ones each time.