We know Facebook really doesn't like links, because, well, Facebook REALLY loves Facebook! It wants you to spend as much time as possible there, so things like links are shunned to the bottom of the newsfeed. ...
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Do you constantly hear you need a consistent visual presence, but aren't really sure EXACTLY what everyone is talking about?...
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Step 1 - Finding people

Get recommendations. From friends and family first. Then branch out and ask in the many free networking groups on Facebook, like Network NZ. Ask for recommendations. Heaps of people will put their hands up, look for others backing them up. ...
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This recent post for GuitarStudio-nz was a big hit for his first week. Why was this post was this post so successful? ...
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Seriously, did I really HAVE to do newsletters on top of all the social media and blogging? I knew the stats on newsletters were impressive. Every dollar spent on email marketing offers a return of $44, says ExactTarget And if you are like me, starting with a free MailC...
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Making a gorgeous product photo is a lot like baking a cake. There are your essential ingredients. Then there the less important, but really make the difference, ingredients. If you have all the ingredients and mix it up *just right* - you end up with an exquisite and deli...
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Product photos are your customer's first impression. According to Science Daily, "First impressions are so powerful that they can override what we are told" This means a customers first impression of your product, which happens within milliseconds, will over ride anyth...
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I've noticed so many business owners throwing up their arms in frustration. The worsening trend of poor Facebook reach on business posts is not fun. With Instagram introducing news feed algorithms, it's only matter of time before it follows suit. What's a business to do?...
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You've done your research. You know you need professional photos of your products. But in an ocean of choices, who do you hire? When you start to look for a product photographer do: Feel daunted and overwhelmed? Fell concerned about the unknown? Don't know what t...
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